& cplSiteName &

Wii Shopping

Phil Harvey

10:15 AM -- There is more than one way to buy a Nintendo Wii.

You can go to Best Buy, get the games/music department guy -- he's wearing a blue polo uni and smells like a bong -- to tell you when the next truck is coming in. Granted, the Best Buy guys don't always know what specific merchandise is coming on the truck. But I've been told there is a steady stream of Wiis (ha!) flowing to stores. They sell out fast, so get a source on the inside if you're committed to owning a console, and not much else.

If you choose Wal-Mart, Gamestop, and other retailers, grab a bigger shopping cart (and a fatter wallet). Most retailers are taking advantage of the Wii's short supply, and they're forcing consumers to buy several game titles, and an accessory or two, in addition to the console.

Is this great for games makers? Well, yes in that more games are moving off store shelves. But don't be fooled into thinking this is some marketing deal between Nintendo and any particular content developer.

"This is definitely something retailers are doing to line their pockets," says Simon Carless, editorial director at Gamasutra.com. "It happens at console launches, normally." But, he adds, apparently the constrained supply is giving retailers a chance to soak consumers for more money per transaction than they'd normally get from your average Wii shopper.

The bundle isn't totally evil if you already planned to spring for a couple of games and an extra remote. If you didn't, get ready for sticker shock. The point of these isn't to move content, to promote cool titles, or to save consumers money.

At least one market researcher is saying the Wii will continue to dominate other games platforms until well into 2008, so don't expect the bundle-busting to begin until sales start slipping. — Phil Harvey, Barely Managing Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
12/5/2012 | 3:02:21 PM
re: Wii Shopping

Looks like if you buy the Wii online it will ship in 1 day.

Seems like the better deal.

Raymond McConville
Raymond McConville
12/5/2012 | 3:02:20 PM
re: Wii Shopping
You could've done the same thing with an iPhone instead of waiting in line for a fortnight without showering
12/5/2012 | 3:02:12 PM
re: Wii Shopping
Give it a try. Online retailers have been hit and miss with Wii shortages. The ones that do have some in stock are also charging $40 to $50 for shipping, which is silly given how much the consoles cost.
12/5/2012 | 3:02:12 PM
re: Wii Shopping

I looked at the Best Buy site - $249 and 1 day turn according to the site.

More Blogs from The Philter
Our series on the state of the SD-WAN market continues with a discussion on what's holding back some companies in the space and how standards and new technologies are advancing the cause of SD-WAN.
Jio's competitive market, fast growth and expanding customer base present some interesting machine learning and analytics challenges for Guavus, its newly announced analytics partner.
It's going to take some televisionary moves for pay-TV providers and big studio owners like AT&T to sort out what consumers want, how to package it and what to call it.
Machine learning is primed to help service providers run more efficient and effective networks, but first the good ideas have to make their way from the lab to the real world – and that's a big challenge, according to the University of Chicago's Nick Feamster.
Light Reading's editors discuss Dish Network, its pioneering past, a few hilarious missteps and why the company seems just as likely as anyone to be the next big player in 5G networks.
Featured Video
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events