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BT Adds to Its IPTV Options

Ray Le Maistre
1/7/2008
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BT Group plc (NYSE: BT; London: BTA) added to its telco TV options today by announcing a partnership with Microsoft Corp. (Nasdaq: MSFT) that will see its BT Vision services delivered via the Xbox games console, and a new set-top box deal with Motorola Inc. (NYSE: MOT). (See BT Delivers TV Via Xbox and BT Picks Moto Set-Top Boxes.)

Microsoft has been talking about adding IPTV capabilities to the Xbox for about a year, and today announced that BT, which uses the software giant's MediaRoom IPTV platform for the delivery of its video-over-broadband services, will be the first operator to offer its TV and video services via the home device. (See Should the Xbox Be Your Set-Top?, IPTV Xbox Comes to London, and BT Focuses Its IPTV 'Vision'.)

The British carrier says its BT Vision customers, of which there were more than 100,000 at the end of September 2007, will be able to access its broadband-delivered video services via the Xbox 360 console later this year, and that the service will be available to existing as well as new Xbox users.

However, the Xbox 360 will not act as a set-top box. And that's important, because only the BT Vision set-top box will be able to provide the free, over-the-air digital TV and radio channels that are fed into the set-top via a roof-top aerial -- BT's broadband service does not include streamed broadcast TV channels.

That means BT Vision customers will need to retain a set-top box if they want to watch TV channels such as BBC1, BBC2, ITV1, Channel 4, and E4, which still dominate the U.K. TV market, as well as the Setanta Sports channel that provides live soccer coverage.

In addition, the Xbox does not have the recording capabilities of the set-top box, which can store up to 80 hours of TV programs on its internal hard drive.

Where the Xbox 360 console matches the set-top box is in accessing the BT Vision on-demand video and catch-up TV services, which is done by connecting to BT's home gateway, the Home Hub.

Xbox 360 users, of which there are about 1.5 million in the U.K., will be able to access BT Vision services with a firmware update that can be delivered via the broadband connection -– no new console or additional hardware is needed.

The advantages, says BT, are that users will be able to access multiple services from a single device –- online gaming as well as high definition on-demand video -- and be able to use the Xbox LIVE messaging services while watching TV.

BT points out that Xbox 360 users will also be able to hook up their consoles to their set-top box as well as the Home Hub, and feed the real-time TV and radio channels (and play their recorded TV programs) through the Xbox device. That, though, adds to an already complex setup that, if a customer wants to experience the full range of BT Vision-enabled services, will involve three different devices -– the Home Hub gateway, the set-top box, and the Xbox 360 console.

Despite the complication, the move is still positive for all involved, though, says Heavy Reading analyst Adi Kishore. "For Microsoft, this underlines its ability to support multiple platforms and provide a 'whole home' solution. If a carrier goes with MediaRoom as its IPTV delivery platform, it gives them that bit extra," that other IPTV service providers can't offer.

It's also good for BT and the carrier's customers. "This enables BT to target the whole Xbox 360 user community with its services, and for the consumer it means more choice, and that's always good," says the analyst.

Kishore, though, feels that BT might struggle to communicate how the Xbox fits into the BT Vision offering and explain clearly which services it does, and does not, enable.

The BT Vision Xbox 360 service will be available by the middle of 2008.

Moto gets the BT call
BT also today announced that Motorola is to become its leading supplier of BT Vision set-top boxes, starting in 2009. Moto will provide a version of its V-Box tailored for BT's TV services, which include over-the-air digital TV and radio channels accessed via a rooftop aerial as well as the on-demand video and catch-up TV services accessed via broadband.

The deal is good news for Motorola, says Heavy Reading's Kishore, as the vendor has struggled to replicate its success in the U.S. set-top box market on the international stage, and BT provides it with a significant European telco reference account.

It's not such good news, though, for Royal Philips Electronics N.V. (NYSE: PHG; Amsterdam: PHI) , the existing supplier of BT's set-tops. The carrier says the Philips product will continue to be supplied to new BT Vision customers during 2008, after which Motorola will become the lead supplier. (See BT Picks Philips Set Top Boxes.)

The news is also negative for Pace Micro Technology , which announced in December it is to acquire the Philips set-top box business. (See Pace Shoots for STB Stardom.)

— Ray Le Maistre, International News Editor, Light Reading

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opticalwatcher
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opticalwatcher,
User Rank: Light Beer
12/5/2012 | 3:50:04 PM
re: BT Adds to Its IPTV Options
When Microsoft announced at last years CES that it would make an XBox set-top box for AT&T, that was big, because it is a monopoly environment--AT&T, like the MSOs only approves certain set-top boxes. Having the XBox just be an add-on to the official set-top box is uneventful. As was said earlier, you can do even without the BT's approval.

Interesting that we haven't heard anything more about Microsoft's set-top box for AT&T.

The tru2way announcements are more interesting. Are the cable companies finally realizing that there are advantages to opening up their network to anyone's set-top box/computer/video game/television combination? Customers will suddenly get a lot more variety of choices making cable look more advantagous.
bollocks187
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bollocks187,
User Rank: Light Beer
12/5/2012 | 3:50:05 PM
re: BT Adds to Its IPTV Options
Is this really a carrier first for IPTV on the xBox. radign the article BT is supplting delayed non real tiem content not real time TV. You can in the US, without a carrier, download movies... so there is nothing new here except BT getting in the food chain and then ripping off the end user.

"Xbox is accessing the BT Vision on-demand video and catch-up TV services, which is done by connecting to BT's home gateway, the Home Hub."

So to say it is "IPTV on xBox" by BT is a big stretch of the truth, since an IPTV offering is based on delivering "live" broadcast channels over an IP network.




Microsfot could do this themselves by establish relationship with
This is not a big deal imo.



delphi
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delphi,
User Rank: Light Beer
12/5/2012 | 3:50:16 PM
re: BT Adds to Its IPTV Options
The poll is fake. The parameters are wrong. You do not take into account what each provider is doing. Subscribers to an internet video service is not the same as subscribing to a guaranteed broadcast service. Lightreading is indeed lite in this segmentation. Get your act together and segment better. You are doing a disservice to your readers.
Pete Baldwin
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Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 3:50:16 PM
re: BT Adds to Its IPTV Options
We've got a poll up, if you want to chime in on this...

http://www.lightreading.com/su...
Pete Baldwin
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Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 3:50:16 PM
re: BT Adds to Its IPTV Options
"Fake"?

Let's try this way, then: Do you think this announcement matters?
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