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$$ = Consoles + Content

Phil Harvey
7/24/2007

2:20 PM -- From The Philter's Content is King file, a snippet of a Gamasutra interview of Microsoft's Peter Moore, one of the corporate VPs in charge of Xbox. Moore said, in so many words, that every great hunk of hardware has its success defined by the content that's available at launch:

If you look at the last generation -- whether Sony admits it or not -- I think having Grand Theft Auto as an exclusive was one of the key reasons they did so well on that generation. There's no doubt in my mind that, prior to that, having Final Fantasy for the PlayStation [created the same effect]. You also look at an exclusive level for your first party. Boy, without Zelda and Metroid, where would Nintendo be? Those things don't show up on any other box, and I think they're critically important.

Halo 3, anyone?

The games business has content-bias baked in. But you won't see that devotion to content in very many (any?) of the new telco TV networks. What carriers can you think of that launched their services with exclusive game shows, movies, sitcoms, local sports, or serial dramas?

— Phil Harvey, Barely Managing Editor, Light Reading

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DCITDave
DCITDave
12/5/2012 | 3:01:47 PM
re: $$ = Consoles + Content
it matters, at least in gaming:

http://www.contentinople.com/a...
rjmcmahon
rjmcmahon
12/5/2012 | 3:01:46 PM
re: $$ = Consoles + Content
There probably isn't *any* exclusive content to be had by telco tv, so that's a waste of time.

What new businesses would be looking for is a way to host the world's content/applications in a way that locks in recurring payments, be they directly from subscribers or indirectly via advertisers. The obvious one is indexing.

Also, there's a big difference between putting up the capital for a massive infrastructure upgrade vs. MSFT selling games/consoles. The latter can be boot strapped but not the former.

I don't think the analogy is guiding anyone towards viable solutions.

If we're going to get serious about infrastructure we're going to have to think (and work) a bit harder. Or we can just let Asia pass us up in innovation (along with manufacturing) and the only thing we'll have left is an industrial military complex along with massive debts and empty medicare promises.

Our choice.
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