"Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark," Zuckerberg wrote.
However, many have pointed out that the column -- which reads like standard Facebook PR -- lacks any new information or actual apology. At least poor Zuck has Microsoft CEO Steve Ballmer and blogger Robert Scoble to defend him.
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable