Facebook 'Likes' the Whole Web

11:00 AM -- Facebook is planning to expand its "Like" button to the entire Internet, according to reports.

Web publishers will be able to put the Like button on their sites, and when users "Like" the content, it will be relayed to their Facebook newsfeeds.

It's an opportunity for publishers to boost traffic to their sites, but also for Facebook to spread its brand over the entire Web.

In other news:

  • The CW Network is planning to double the amount of ads on its online shows, going from 10 30-second commercials per hour of content to 20, The Wall Street Journal reports. It's a risk -- many networks have avoided increasing online ad loads for fear of driving away viewers -- but The CW is feeling the pressure from its young audience, which watches TV online at a higher rate than others.

  • News International will begin charging for access to the Websites of two of its major British newspapers -- The Sunday Times and The Times of London -- this June, BBC News reports. The CEO of parent company News Corp. (NYSE: NWS), Rupert Murdoch, announced last August that he intended to put all of the company's online news behind a paywall by this summer.

  • As Avatar's DVD and Blu-ray release date approaches, James Cameron has spoken out about the correct way to watch the film: not on the small screen. "I don't feel that I'm making movies for iPhones," he said. The right way to watch? "What I recommend is getting the coffee table out of the way and sticking your couch about four feet from your TV." He also says it's best to watch in 3D, but the film's 3D Blu-ray release isn't until November.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

  • HOME
    Sign In