DUBAI -- The potential value of providing Digital Entertainment, Applications and other Digital and Commerce Services in the Middle East and North Africa could exceed $3bn by 2015, according to the Etisalat Group’s Chief Digital Services Officer who was speaking at a conference in Dubai today.

Khalifa Al Shamsi, Chief Digital Services Officer said: “Although telecommunications companies need to protect their core voice and access services, they also realise that digital services is a growth opportunity. This is why the Etisalat Group has created its own dedicated unit to launch innovations in digital entertainment and commerce services, as well as solutions that support healthcare and machine-to-machine (M2M) functionality.”

Khalifa addressed over 100 delegates in a keynote speech at STL Partner’s Digital Arabia Conference which is taking place at the Jumeirah Creekside Hotel this week.

Etisalat