& cplSiteName &

Danes Play Music Card

Ray Le Maistre

11:45 AM -- In an effort to hang onto its high-speed access customers, and attract new ones too, Danish national operator TDC A/S (Copenhagen: TDC) is giving nearly all of its fixed and mobile broadband customers free access to more than 1 million music tracks as part of a new service called "Play" that launches tomorrow, April 1. (See TDC Offers Free Music.)

And the Danes reckon they're the first to set up such an offer: "TDC is the first telco in the world to offer consumers unlimited music downloads 'bundled' with private broadband or mobile subscriptions, at no extra cost," claims the carrier, though there are a "few subscriptions types" who aren't eligible.

It's too early to say whether this is an inspired or desperate move -- TDC has 1.3 million fixed broadband customers and is starting to push retail 3G services, so the number of potential free downloads is high. But broadband customer retention is vital for any carrier's future, and subsuming the cost of providing free music downloads could be one way of keeping churn to an absolute minimum.

But what's this!? TDC says the music on offer include tracks from "artists such as Red Hot Chili Peppers, REM, Ida Corr, James Blunt, Anne Linnet, Bruce Springsteen, Outlandish, L.O.C, Robbie Williams, TV2, Szhirley and many, many more."

James Blunt? Is TDC trying to increase or decrease churn rates?

— Ray Le Maistre, International Sounds Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from EuroBlog
Having taken a breather from its acquisition spree in the US, Zayo could kick-start some infrastructure consolidation action in Europe
Some good news for its Finnish parent – Nokia Siemens Networks is on a margin roll
Telefónica to boost its broadband lines in LatAm with DSL management the from ASSIA
According to the value of Nokia's takeover deal, Nokia Siemens Networks is worth less than $5B
As APAC and North America forge ahead, Europe seems stuck in yesteryear
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Sports Venues: Where 5G Brings a Truly Immersive Experience
By Peter Linder, 5G Evangelist, North America, Ericsson
Multiband Microwave Provides High Capacity & High Reliability for 5G Transport
By Don Frey, Principal Analyst, Transport & Routing, Ovum
All Partner Perspectives