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CommunicAsia Preview: Green Is the Color

SINGAPORE -- CommunicAsia 2009 -- It's back, it's big, and it's going to be green.

Yep, it's CommunicAsia time again, when the Asia/Pacific region's carriers and vendors converge on Singapore for a four-day jamboree of technology, strategy, and brightly colored cocktails. (Wadda ya mean you've never supped a Singapore Sling?)

Last year we checked out fiber access, IPTV, and mobile business models, and took photos of all sorts of wonderful characters. (See CommunicAsia: APAC's TV Times, Singapore Unveils Digital Hub Vision, CommunicAsia 2008, Slide Show: CommunicAsia 2008, and CommunicAsia 2008, Part II.)

But what's going to be hot in Singapore this year (apart from the lip-smacking chilli noodles)? Here are a few of the things the Light Reading Asia crew is expecting to hear about (and see with our very own eyeballs) at the show.

  • Green telecoms: It's a hot topic in general and was already prominent at last year's event. (See Green Telecom Preview, Ericsson Thinks Green for Routers, and Recent Moves in Green Telecom.)

    It's the subject of one of the major conference strands this week, and we expect to see pretty much all of the infrastructure companies on the exhibition's show floor pushing their green credentials. Among those highlighting low power usage will be media gateway vendor TelcoBridges Inc. , which is here to shout about its Green Total Cost of Ownership (TCOgreen) program.

  • Mobile advertising, marketing, entertainment, and applications: So, a whole bunch of mobile stuff, then. There's always a host of new handsets on show -- we expect to see some Android devices unveiled here this year -- while applications developers are set to unveil new services at the show. Yahoo Inc. (Nasdaq: YHOO), for one, says it will be launching new services that will "enable consumers to customize content" as well as provide "advertisers with new ways to reach their audiences on the move."

  • IPTV: Telco TV is a winner in the Asia/Pacific region, which is home to a number of the world's fastest growing IPTV markets, such as China and South Korea, and advanced service providers, such as PCCW Ltd. (NYSE: PCW; Hong Kong: 0008) and Chunghwa Telecom Co. Ltd. (NYSE: CHT) (See China Set for IPTV Explosion, Koreans Tune In to IPTV, and PCCW: IPTV Demands Innovation.)

    During the show the Broadband Forum will unveil the Asia/Pacific region's latest TV-over-broadband statistics; specialist vendor Broadband Network Systems Ltd. (BNS) is set to unveil a new interactive e-commerce application for IPTV service environments; and carriers including Chunghwa and PT Telekomunikasi Indonesia Tbk. (Telkom) are set to discuss their IPTV service strategies.

  • Rural connectivity: This is always a hot topic in Asia/Pacific markets, many of which have little in the way of fixed connectivity. Multiple conference sessions will focus on the role of WiMax and satellite technologies in delivering data to rural communities, while the show floor will, as ever, be full of enormous deep dishes (and we're not talking pizza here...).

    Intelsat Ltd. will be one of the many satellite service providers at the show. It's launching five new satellites in the Asia/Pacific region between now and the end of 2012 to provide new or replacement capacity to meet growing demand for enterprise and broadband services, mobile applications, and TV services, including high-definition TV.

    Here's a snapshot of some of the companies here in Singapore this week:

    — Ray Le Maistre, International News Editor, Light Reading

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