Comcast Joins the Blog Roll

12:35 PM -- Comcast Corp. (Nasdaq: CMCSA, CMCSK) -- following in the footsteps of Insight Communications Co. Inc. chief Michael Willner, Motorola Inc. (NYSE: MOT), Cisco Systems Inc. (Nasdaq: CSCO), and the National Cable & Telecommunications Association (NCTA) -- is the latest cable biggie to try this blogging thing on for size, with the rather quiet launch of what it's calling Comcast Voices.

Comcast, which has been doing the Twitter thing for about 18 months as a customer care function, has tapped Scott McNulty as "Chief Blogger," but other execs will be chipping in (and some already have) to give the über-MSO more of a direct connection with customers…and maybe even throw a bone to us ink-stained (byte-stained?) wretches once in a while. Anyway, here's the corporate position on what it's all about:

Comcast Voices is just getting off the ground, but we'll put it in our reader to keep tabs. In the meantime, here's a sampling of what's up there now:

— Jeff Baumgartner, Site Editor, Cable Digital News

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