Comcast Chomps on DailyCandy

2:55 PM -- Comcast Interactive Media (CIM Labs) kept the deal fire stoked this week, buying DailyCandy Inc. for a reported $125 million.

Comcast did not issue a release on the acquisition, but the company verified that's it's a done deal. DailyCandy pumps out "insider" fashion- and lifestyle-based fare targeted at women. The company, founded in 2000, claims to have 2.5 million subscribers. In addition to a Web and mobile presence, the company uses an ad-supported email distribution model. Based in New York, Digital Candy has 55 employees, and zaps out "local editions" for 12 U.S. cities and London.

So, what does this have to do with Comcast Corp. (Nasdaq: CMCSA, CMCSK) or its CIM division for that matter? Expect DigitalCandy's content to start flowing through Comcast's various online and cable distribution channels.

"We look forward to the obvious cross-promotion and content-development opportunities across our CIM and Comcast brands," CIM EVP Sam Schwartz said, in a statement.

And that closes the book on the latest in a string of electronic content and publishing deals for CIM, which also operates Comcast.net, the Fancast Internet video hub, Movies.com, and Fandango. More recently, CIM picked up social-networking firm Plaxo. (See Comcast Connects With Plaxo and Comcast Unit Buys Movies.com .) Video-publishing firm thePlatform Inc. is also under the CIM umbrella.

— Jeff Baumgartner, Site Editor, Cable Digital News

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