NEC was the fourth of six mobile network equipment vendors we visited with a photographer at this year's MWC and we gave them all the exact same challenge: Show us your three of your market-leading/cutting-edge/most important products and tell us about them in just 10 minutes.
The idea of the exercise is to determine what average visitors might be shown if they were trying to get a sense for what the major mobile vendors are focused on right now. All the companies were given the exact same advance brief, treatment and opportunity, to which some responded more readily than others.
So here's what we saw on the NEC tour, with the overall grade, based on perceived performance, relevance and other factors (some rather subjective), provided with the final picture caption. And spare a thought for Ben Butcher as you make your way through the pictures....
Click on the picture below to start the tour.
All photos taken by Siqui Sánchez/Getty Images, but he's not in any way responsible for the picture selection or the words.
You can see how NEC and its peers performed last year by checking out the 2011 booth tours below:
- MWC 2011 Photos: AlcaLu Booth Tour
- MWC 2011 Photos: Huawei Booth Tour
- MWC 2011 Photos: ZTE Booth Tour
- MWC 2011 Photos: Ericsson Booth Tour
- MWC 2011 Photos: Cisco Booth Tour
- MWC 2011 Photos: NSN Booth Tour
- MWC 2011 Photos: NEC Booth Tour
- MWC 2011 Photo Tour Report Card
Something definitely lost in translation here. Would have expected small cells and the latest in backhaul solutions to feature on the menu for a LR booth tour.