Clearleap Lands Mediacom Deal

Clearleap has scored its largest deployment so far by way of Mediacom Communications Corp. , which will deploy the startup's Web-based platform system-wide to help the MSO insert ads into linear and on-demand programming and tee up a system that's also capable of piping in Internet-sourced video to older, non-IP set-top boxes. (See Clearleaps Scores at Mediacom.)

Clearleap, a startup founded in 2007 that counts ActiveVideo among its competitors, is staking its claim on a cloud-based platform that allows telcos and cable operators to deliver Web-fed video services to digital set-tops that can't speak a lick of IP. It's also developed a drag-and-drop advertising platform called Clear|Profit that relies on Web-based systems. (See Cablevision Adds ActiveVideo Apps, Cablevision Tunes Up With ActiveVideo, and Clearleap Aims to Make Web Video a Commodity.)

Mediacom and Clearleap aren't going into great detail on the deployment, but the MSO will center its initial focus on local advertising for its linear video and video-on-demand services. Canoe Ventures LLC , a cross-MSO advanced advertising joint venture, is also working on dynamic VoD advertising in lab settings, but Mediacom is not currently one of Canoe's partner MSOs. (See Canoe Experiments With VoD Ads.)

Installation of the vendor's platform would also enable Mediacom to offer Web TV content produced locally or from Clearleap's partners, which include Blip.tv , Next New Networks, and Revision3 . However, the MSO has not indicated if or when it will offer that component of the vendor's lineup and allow customers to create VoD playlists or "virtual channels" that can be fed to digital boxes.

Mediacom, an MSO with 1.23 million subscribers, marks the largest deployment so far for Clearleap, an Atlanta-based startup that has raised about $12.3 million. Comcast Corp. (Nasdaq: CMCSA, CMCSK), the nation's largest MSO, is using Clearleap in some markets, including Houston. Atlantic Broadband and Bresnan Communications LLC are among other cable operators to jump on board with Clearleap. (See Clearleap Nets Bresnan Deal and Clearleap Jumps on First Win.)

Clearleap recently claimed to have deals with five of the 10 largest US cable MSOs, giving its products a reach of about 10 million video subs.

— Jeff Baumgartner, Site Editor, Light Reading Cable

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