Cable's Canoe Seeks More Rowers

Canoe Ventures LLC 's full-time employee base could expand by as much as 40 percent by year's end, based on the joint venture's current hiring plan.

The cable-backed advanced advertising venture Tweeted about its hiring plan yesterday, directing potential job-seekers to a new careers Web page.

A Canoe spokeswoman said the joint venture anticipates adding more than 20 positions by the end of the year. Canoe presently has more than 50 employees across the U.S., with most located in New York City, where the J.V. is headquartered. Several Canoe employees are also plugging away at the Comcast Media Center (CMC) in Centennial, Colo., where Canoe runs a recently launched engineering development and integration facility. (See Canoe Makes Colorado Connection.)

Canoe has not revealed every slot it's trying to fill by the end of 2009, but its careers page already lists several open, New York-based, sales- and marketing-focused positions, including director of product promotion and sales support, marketing; media research manager, sales; network relations coordinator, sales; and product marketing manager, product management.

Canoe, whose backers include Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cablevision Systems Corp. (NYSE: CVC), Cox Communications Inc. , Charter Communications Inc. , and Bright House Networks , is staffing up as it gets ready to launch its first product: an interactive Request-for-Information (RFI) app based on Enhanced TV Binary Interchange Format (EBIF). That product and others from the J.V. will run off the Canoe Advanced Advertising Platform (CAAP), a baseline ad "stewardship system" for MSOs, programmers, and ad agencies that's designed to scale to millions of set-tops and is expected to be ready by the end of 2009. (See Cable's Canoe Heads for Scalable Waters .)

Canoe is also coming along as MSOs look to give flagging TV ad sales a shot in the arm with interactive elements, better audience measurement, and, eventually, addressability and targeting. (See Plugging the Ad Drain.)

And Canoe is looking to grow while some in-house advertising divisions are doing just the opposite. Comcast Spotlight, the ad arm of Comcast, reportedly eliminated 65 jobs at its Wellesley, Mass., facility.

A company spokesman confirmed the report, but noted that a number of those employees have already accepted positions elsewhere at Comcast Spotlight, which still employs about 3,500 people.

— Jeff Baumgartner, Site Editor, Cable Digital News

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