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BT Hires Telco 2.0 Expert

11:15 AM -- BT Group plc (NYSE: BT; London: BTA) cemented its reputation as a forward-thinking carrier today with a new appointment at BT Design.

As BT Design is the part of the carrier that develops its software applications and services (BT Operate is responsible for the deployment of the services and network operations), the appointment of Martin Geddes, one of the leading lights of the Telco 2.0 camp, as its new Head of Strategy is significant. (See BT Revamps, Creates New Units .)

BT has long been promoting itself as a supporter of Telco 2.0 initiatives, which, counter to normal carrier practice, involves embracing the capabilities of the broader, online world. BT has even spent some M&A cash buying into that world. (See BT Leapfrogs to Web 2.0 With Ribbit , Telcos Soften Up, and BT Inches Toward Telco 2.0.)

Hiring Geddes, who has, in the past, worked at Oracle Corp. (Nasdaq: ORCL) and Sprint Corp. (NYSE: S), shows again that BT is serious about bringing the telecom and Internet worlds together, as Geddes is an outspoken advocate of a richer, more interactive services environment that can only be achieved by overhauling the telecom sector's traditional practices.

You can get a feel for the way Geddes approaches telecom business philosophy by checking out this interview with him by eComm Media's Lee Dryburgh.

And you can hear more about BT's views of the Telco 2.0 world, and the impact that video services will have on carrier strategies, in this LRTV interview with Maria Pardee, BT's managing director of global integration.



— Ray Le Maistre, International News Editor, Light Reading

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