But most network execs are still skeptical, despite the fact that they don't want to alienate the 125 million Americans with iTunes accounts.
"We’re willing to try anything, but the key word is 'try,' " an anonymous network exec told NYT.
No. 1 television network CBS indicated last week that it would be cutting the prices of some of its shows to 99 cents, but how many of its shows will get the cut and whether this strategy will spread to other networks remains to be seen.
In other news:
— Erin Barker, Digital Content Reporter, Cable Digital News