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Apple Pushes for TV Price Cuts


NOON -- Apple Inc. (Nasdaq: AAPL) is trying to boost sales of TV episodes in its iTunes store, in preparation for the release of the iPad, by lowering the price from $1.99 to 99 cents, The New York Times reports.

But most network execs are still skeptical, despite the fact that they don't want to alienate the 125 million Americans with iTunes accounts.

"We’re willing to try anything, but the key word is 'try,' " an anonymous network exec told NYT.

No. 1 television network CBS indicated last week that it would be cutting the prices of some of its shows to 99 cents, but how many of its shows will get the cut and whether this strategy will spread to other networks remains to be seen.

In other news:

  • Publishing house Macmillan is introducing DynamicBooks, software that NYT calls a "Wikipedia of textbooks." The software allows college professors to edit and customize digital textbooks for their classes, giving them the ability to do everything from delete or reorder chapters to rewrite individual paragraphs.

  • On Friday, we reported that Apple had begun pulling "overtly sexual" applications from its App Store. Now it seems the total of apps pulled over this new policy has reached 5,000. According to The Daily Telegraph, Apple is cleaning up the App Store in preparation for the release of the iPad, which it plans to "promote as a device for families and schools."

    — Erin Barker, Digital Content Reporter, Cable Digital News

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