Brunei's B.mobile deploys Amdocs ChangingWorlds solution to personalize the mobile Internet experience

June 16, 2009

1 Min Read

SINGAPORE and ST. LOUIS -- Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that B.mobile Communications Sdn Bhd, Brunei’s leading mobile provider, has deployed the Amdocs ChangingWorlds Personalized Mobile Portal solution. The Amdocs ChangingWorlds’ solution enhances content relevance through advanced personalization techniques, enabling B.mobile to offer a more compelling end-user experience by automatically delivering relevant, personalized mobile content and services to individual subscribers. The announcement was made at CommunicAsia taking place this week.

“B.mobile is committed to providing quality, reliability and innovation in 3G mobile communications which is why we view personalization capabilities as critical,” said Mr Song Kin Koi, Chief Executive Officer of B.mobile. “The Amdocs ChangingWorlds solution allows us to truly personalize customer experience by delivering relevant, valuable content and services to suit each customer’s needs and lifestyle. This level of personalization will also help us to increase data revenues through more effective targeted marketing campaigns and personalized advertising.”

Amdocs Ltd. (NYSE: DOX)

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