AirPlay Gets $14M
"In approaching this round, we sought best of breed partners from the wireless and venture worlds," said Morgan Guenther, Chairman and CEO of AirPlay. "The funding now provides us with the financial and strategic muscle required to execute on this massive new market opportunity."
In March of this year, AirPlay announced its intention to transform television viewing from a passive activity to an immersive experience by allowing viewers to play along with their favorite live television programs from their mobile phones. In August, AirPlay delivered Emmys AirPlay Live from Sprint, which allowed viewers to predict winners and losers, view commentary and answer trivia questions during the 58th Annual Primetime Emmy(R) Awards on August 27. AirPlay's flagship sports game, AirPlay Live Football, was unveiled to consumers in September. The highly-anticipated game enables football fans to make real-time game predictions from their phones during live broadcasts of this season's professional football games -- allowing the armchair quarterback to finally call the game.
AirPlay Network Inc.