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Ericsson: Monetizing the New IP

Siva Ananmalay, Head, IP Router Product Line, Ericsson, and Light Reading's Founder and CEO, Steve Saunders, discuss the importance of monetization, personalization and customer loyalty in the New IP world at Light Reading's New IP event in San Jose, Calif. Ananmalay also talks about how Ericsson focuses on personalizing what used to be a connection, delivering the entire experience and creating the value chain for its customers.

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