Broadcom Tries Mobile TV

BARCELONA -- Broadcom Corporation (Nasdaq: BRCM - News), a global leader in semiconductors for wired and wireless communications, today announced the availability of a new mobile television reference design platform that will be demonstrated at this week's 3GSM World Congress. Broadcom's new mobile TV platform is a tremendous technological advancement for manufacturers that plan to integrate mobile TV into their handset designs in a cost-effective manner. The new Broadcom® platform includes integrated mobile TV software and a reference application that can be customized specifically for each manufacturer's handset design, enabling product differentiation that will help drive the widespread acceptance of high quality mobile television.

Mobile television is one of the most promising up-and-coming capabilities for next-generation cellular handsets, enabling the real-time broadcast of video content such as news, sports and entertainment programming. To deliver the price points necessary for consumer acceptance, handset manufacturers require flexible technology platforms that can cost-effectively deliver high quality video over various cellular networks that include 2G GPRS, up through the most advanced 3G UMTS or HSDPA standards.

To address these market requirements, Broadcom today introduced the BCM92724 mobile TV reference design platform that includes the company's leading mobile and multimedia chip solutions and software. Featured within the BCM92724 platform is Broadcom's BCM2724 VideoCore® mobile multimedia processor, the BCM2124 GPRS/GSM baseband processor and the BCM2045 Bluetooth® transceiver with enhanced data rate (EDR) technology.

The Broadcom BCM2724 VideoCore processor performs multimedia processing that delivers crisp video images combined with the best power performance in the industry, while the Broadcom BCM2124 baseband processor provides GPRS and GSM connectivity to the cellular network. Also featured within the BCM92724 mobile TV platform is the Broadcom BCM2045 single-chip Bluetooth solution. Through pre-integrated software, handset makers can easily adapt the reference design into a full-featured multimedia phone product. The reference design itself is very small and designed to accommodate the slim, compact form factors of today's popular handsets.

"Mobile entertainment holds great promise for the continued evolution of the mobile phone," said Dr. Robert Swann, Senior Director of Marketing for Broadcom's Mobile Multimedia line of business. "Our new mobile TV reference design platform combines leading-edge Broadcom mobile technologies that simplify the process of integrating mobile television into cellular handsets."

Broadcom Corp. (Nasdaq: BRCM)