Selling Fusion

5:40 PM -- Today on Contentinople:

• Nielsen is garnering interest in its Fusion product, which aims to tell advertisers which products viewers of a particular program buy in retail outlets. I wonder what South Park fans shop for.



• Starz became the latest programmer to move to MPEG-4, reports Jeff Baumgartner of Cable Digital News.



• CBS unveiled its anticipated new video player, which it developed in-house, using technology from its acquisition of Last.fm.



• Scott Raynovich reflects on the life of Bo Diddley and his battle against exploitation in the music industry.

And in News Bits today: Look out P2P, Time Warner is testing metered billing.

— The Staff, Contentinople