Survey: Consumers Want Simple Online Protection
REDWOOD CITY, Calif. -- Consumers are looking for greater simplicity when it comes to their online security according to recent research commissioned by Nominum. Consumers find their digital world expanding at an astounding pace with more and more Internet-connected “things” from computers, tablets and smartphones to gaming systems, thermostats, cameras, smart TVs, appliances and more. Many feel less secure and are looking for uncomplicated security solutions from their Internet Service Provider (ISP).
Nominum commissioned an online survey conducted by market research firm YouGov in July 2015 that polled 1,106 consumers in the United States. The most interesting result was 63% of consumers surveyed would like it if their current ISP provided one simple solution to increase security across all their connected devices. In fact, a majority (51%) agreed they would switch to another provider if they offered a higher level of online protection, without additional monthly charges.
Another surprising detail was 58% of consumers have either never changed their home gateway or router password, didn’t know how, or haven’t changed it in more than a year. Up to 22% have never changed their home gateway password at all. This is despite explosive publicity surrounding growth in Internet vulnerabilities, and many expert security recommendations to change default passwords on gateways and routers. Other key survey discoveries include: