Second Life Chat

4:45 PM -- On a late lunch break, I took in Internet Evolution's live interview with Philip Rosedale, a founder of Second Life. The audio interview is over, but Rosedale is participating in a live text chat until 5:00 p.m -- click here to join in.

The Light Reading editors (me, basically) dabbled in Second Life for a brief time. There was an element of bandwagon-joining to that, but it was also done out of necessity. Some companies, especially Cisco Systems Inc. (Nasdaq: CSCO), were intent on putting on events and press conferences there.

As the novelty faded, so did our interest -- although the idea of virtual conferences has become part of the Light Reading business model. (Gratuitous plug: There's one on deep packet inspection happening on Nov. 17.)

I don't go into Second Life any more, but that doesn't mean I consider the place useless. Unlike a lot of people, I don't think Second Life needs a purpose. I would be satisfied if the site were purely an artistic endeavor. During my time there, I saw lots of surreal architecture and some imaginative creations (a gondola and a swimming-pool slide come to mind). Unlike the corporate events I tried to attend, that was worth it. Sightseeeing doesn't present a business model for Linden Lab , but as far as justifying Second Life as a concept, it's plenty for me.

— Craig Matsumoto, West Coast Editor, Light Reading

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