Second Life Chat
The Light Reading editors (me, basically) dabbled in Second Life for a brief time. There was an element of bandwagon-joining to that, but it was also done out of necessity. Some companies, especially Cisco Systems Inc. (Nasdaq: CSCO), were intent on putting on events and press conferences there.
As the novelty faded, so did our interest -- although the idea of virtual conferences has become part of the Light Reading business model. (Gratuitous plug: There's one on deep packet inspection happening on Nov. 17.)
I don't go into Second Life any more, but that doesn't mean I consider the place useless. Unlike a lot of people, I don't think Second Life needs a purpose. I would be satisfied if the site were purely an artistic endeavor. During my time there, I saw lots of surreal architecture and some imaginative creations (a gondola and a swimming-pool slide come to mind). Unlike the corporate events I tried to attend, that was worth it. Sightseeeing doesn't present a business model for Linden Lab , but as far as justifying Second Life as a concept, it's plenty for me.
— Craig Matsumoto, West Coast Editor, Light Reading