NEW YORK -- UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, today announced that the call for nominees for the industry's leading awards program, the Leading Lights Awards, is being extended to September 16.

For complete details on the Leading Lights Awards, including the contest entry form, go to: www.lightreading.com/leadinglights.On the same page, readers may also nominate an executive – famous or infamous – that we should consider for Light Reading's Hall of Fame.

The award categories for 2010 include Best New Product (Cable), Best New Product (Mobile), Best New Product (Telecom), Best New Service or Application (Cable), Best New Service or Application (Mobile), Best New Service or Application (Telecom), Company of the Year (Private), Company of the Year (Public), and Best Deal Maker.

Important Dates
Entries for Light Reading's Leading Lights Awards must be completed by 5 p.m. Eastern on September 16 (www.lightreading.com/leadinglights). Finalists for Light Reading's Leading Lights Awards will be announced on September 20. Leading Lights winners will be announced at an Awards Dinner at Hudson Terrace (http://www.hudsonterracenyc.com) in New York City on November 2.

Light Reading's reputation for fiercely independent analysis makes this the most credible and authoritative awards program in the communications industry. The awards program is completely free to enter but you must first become a member of www.lightreading.com.

Free Registration
Membership to www.lightreading.com is also free and allows you to comment on message boards, get updates on live events, and access special content areas, such as our Light Reading Rumors section, our 10-year archive of Special Features, and our frequently funny Top Ten lists.