Yeah, it's kind of old news. But check out some of the marketing literature courtesy of the Brondell Inc. Website:
You walk into your bathroom and sit down on your Swash contoured and comfortably heated toilet seat. When finished, you simply press a button for a posterior or feminine wash and you are met with a warm, aerated water spray.Ummm... No thanks.
— R. Scott Raynovich, Editor in Chief, Light Reading