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SBC Fights Back with $19.95 DSL Promotion

Michael Harris
BroadBananas
Michael Harris
10/28/2004

The day after Comcast and Cox announced record-setting quarterly cable modem subscriber additions, SBC Communications unveiled an aggressive DSL promotion to better fight for broadband market share. Effective November 1, SBC says its Yahoo! DSL service will be available for $19.95 a month for new residential customers who commit to a one-year term and subscribe to SBC's unlimited local and long distance calling plan, branded as All Distance. The All Distance bundle delivers unlimited local and nationwide direct-dial long distance calling, Caller ID, voicemail and the choice of two SBC calling features for $48.95 a month. The $19.95 DSL promotional price applies to SBC's 1.5 Mbps downstream and 384 Kbps upstream offering. In an effort to convince cable users to switch, through the end of 2004 SBC is offering its basic DSL service (without the All Distance bundle) for $26.95 a month with a one year term commitment. As part of the deal, cable broadband customers who jump to SBC DSL also receive two months of service free, after bill credits, valued at $53.90.

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