Rural = Stupid?
6:00 PM -- There's nothing I like more than when PR folks attempt to entertain me with a pitch.
They usually succeed, but not quite in the way they're probably imagining. Witness this missive from M/C/C in Dallas:
It's true. People have some misconceptions about the services telcos provide in small and rural communities. The top five misconceptions are as follows:Excellent. I'm sure the folks at TelStrat International are glad you wrote. Maybe they're picking up the tellyphone to call you right now.
1. In rural and small communities, the phone system consists of tin cans connected by twine.
2. When residents of rural communities talk about "broadband," they mean 150 lb. test fishing line.
3. For a rural community, the copper vs. fiber debate means paying for something with pennies or bartering a quilt or knitted pair of socks.
4. In a small town, there's no need for CallerID because you can just look out your window and see who is yelling at you.
5. In rural communities, people have no use for new-fangled doodads like "them tellyphones all the city folk are using."
In all seriousness, telecom providers that serve rural and small communities sometimes offer services that are on par or exceed what's available to customers in much larger communities. If you'd like more insight on the advanced services used by some small and rural communities, I'd love to schedule a briefing between you and an expert from TelStrat. You may also be interested in a contributed article on the subject. If so, let me know.
Looking forward to hearing from you.
— Phil Harvey, Entertainment PR Editor, Light Reading