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Runcom Touts Mobile WiMax

Israeli silicon vendor Runcom Technologies Ltd. has emerged as a potential lead player in the mobile WiMax market, talking up a number of high-profile deals for Korea’s version of the wireless MAN technology.

Founded in 1997, the company has so far kept a low profile in the WiMax sector, a surprise move in light of its market knowhow. In 2000 Runcom introduced its proprietary Orthogonal Frequency Division Multiple Access (OFDMA) technology, initially targeting the Digital Video Broadcasting (DVB) space.

Five years on and OFDMA technology is now widely recognized as the basis of future mobile WiMax deployments. The mobile WiMax 802.16e standard is expected to be ratified by the Institute of Electrical and Electronics Engineers Inc. (IEEE) in the next few weeks, with commercial deployments touted for launch around the 2007/2008 timeframe.

With ratification still pending, the South Koreans are pushing ahead with their own home-grown mobile variant, known, unhappily, as WiBro. And it’s here that Runcom has scored some early success.

The vendor has won a deal with Samsung Corp. for the supply of its silicon into the Korean company’s WiBro devices. A staunch supporter of the technology, earlier this week Samsung demonstrated handoff between WiBro basestations at speeds of up to 80 MPH (see Samsung Mobilizes WiBro).

“We’ve had deals with Samsung going for more than three years which have generated much more than $10 million already in revenue,” says Runcom’s Oren Elkayam, VP of strategic business. “That was our first major success and customer.”

Following the Samsung deal, Elkayam claims the company has scored “two additional manufacturers in Korea that are focusing on a base-station solution.” He notes that both companies are “subsidiaries of the two main operators," KT Corp. and SK Telecom (Nasdaq: SKM).

With Korea cracked, Runcom pursued the Japanese market for WiBro and now cites “three corporations” as signed customers.

Elkayam adds that the vendor will next week release its sample 802.16e SOC (System-On-a-Chip) for client devices, putting it a year ahead of competitors such as Intel Corp. (Nasdaq: INTC). “As a silicon provider it is good to have the technology, it’s good to have a system that is working, and it’s good to have OEM manufacturers to work with. Runcom’s advantage over others is that we are first to market with a solution.”

Of course, the true measure of Runcom’s success lies in its potential to grab market share in European and U.S. markets once work on mobile 802.16e deployments is underway. “It’s important to promote this technology worldwide,” admits Elkayam. “We have approached the U.S. market and are trying to progress slowly but steadily.”

— Justin Springham, Senior Editor, Europe, Unstrung

joset01 12/5/2012 | 3:03:34 AM
re: Runcom Touts Mobile WiMax I think we need a catchy handle for mobile WiMax. Something like MoMax maybe? I suppose Samsung would like us to use WiBro, but that reminds me of that male bra episode on Sienfeld.

DJ
whatupwireless 12/5/2012 | 3:03:33 AM
re: Runcom Touts Mobile WiMax How about BetaMax? ;)
lrmobile_trond 12/5/2012 | 3:03:30 AM
re: Runcom Touts Mobile WiMax Good suggestions. However, given the lead of a year and 3G-cartel induced committee lag in the WiMAX camp, WiBro deserves to be designated first to market and the new name is then obvious:
WhyMAX?
The standard is done. Go home. Let's save money and care for the elderly and give WhyMAX! to our children in schools.
lrmobile_CT 12/5/2012 | 3:03:16 AM
re: Runcom Touts Mobile WiMax WiMax seems to becoming the brand name name for wireless broadband beyond Wi-Fi, at least from the end user perspective...
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