Rogers Ends Year on Strong Note

Rogers Communications racked up mainly robust results in the fourth quarter, as its new digital phone product started to take off and its more established high-speed data and digital video products both picked up momentum. Canada's largest MSO signed up 29,800 voice-over-IP (VoIP) subscribers in Q4, its second quarter of phone service, boosting its overall total to nearly 48,000 Home Phone customers as it expanded the availability of its new product. Rogers also added 62,200 cable modem subscribers, lifting its customer count to 1.15 million. The company enlisted 73,200 digital cable subscribers, raising its total to 910,000. And, in an era when most major MSOs are shedding basic subscribers, it even added 8,000 basic cable customers. As a result, Rogers' cable unit revenue jumped to $549.3 million for the fall quarter, up 35% from the year-ago period. But the Canadian MSO's high-speed data revenues per customer slipped, due to lower equipment rental prices and its aggressive bundling strategy. The company said it will cut back on bundling discounts and raise prices to restore revenue growth.
Be the first to post a comment regarding this story.
Sign In