RIM Sees Black

4:45 PM -- BlackBerry reports its quarterly earnings next week, and it's expected to continue to display near-dominance of the high-end smartphone market. The Waterloo, Ontario-based company apparently couldn't wait to generate some publicity, though, so it's suing Samsung Electronics Co. Ltd. (Korea: SEC) over the release of the new "BlackJack" mobile device.

The suit, filed in U.S. District Court in California, alleges that "the public" could mistakenly get the impression that "Samsung's goods and services are connected with RIM's business." In fact, RIM wants an injunction not only against the sale of the BlackJack but also Black Carbon, Samsung's new consumer phone, as well.

This would imply that any smartphone product with the word "black" in it violates RIM's rights. For that matter, why stop at mobile handsets? How about:

Or what about Capt. Jack Sparrow's vessel... Whoops! The Inquirer already beat me to that one.

— Richard Martin, Senior Editor, Unstrung

daniel.taylor 12/5/2012 | 3:32:36 AM
re: RIM Sees Black To understand why RIM would pursue a lawsuit like this one, it comes down to the happenstance brand known as BlackBerry. RIM's top management hired a research firm that concluded that the BlackBerry brand is stronger and more recognizable than the likes of Apple and Nike.

And nobody in Waterloo will dare say otherwise.

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