RIM Plays Nice in the Enterprise
5:20 PM -- It looks like BlackBerry has heeded LR Mobile's challenge to get its enterprise groove back, but not in the way you might expect.
The device maker announced Tuesday that BlackBerry Mobile Fusion, an extension of its BlackBerry Enterprise Server that secures and manages the BlackBerrys -- and Apple Inc. (Nasdaq: AAPL) and Android smartphones and tablets -- with which an enterprise IT department can be faced.
This is a significant way for RIM to keep up in a corporate America where it is no longer the device leader. With an increasing number of companies letting their employees "bring their own" device, RIM is showing that it's willing to play nice with its fast-encroaching competitors.
It's interesting though, because rather than encouraging enterprises to adopt more RIM products, it's actually making it easier for them to look elsewhere by applying RIM's best features to other devices.
It's a smart move, but only half the battle for RIM in the enterprise. Corporations have a reason to keep RIM around now, but what's going to convince them to buy up more BlackBerry devices and the hard-up PlayBook?
— Sarah Reedy, Senior Reporter, Light Reading Mobile