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RIM Plays Nice in the Enterprise

Sarah Thomas

5:20 PM -- It looks like BlackBerry has heeded LR Mobile's challenge to get its enterprise groove back, but not in the way you might expect.

The device maker announced Tuesday that BlackBerry Mobile Fusion, an extension of its BlackBerry Enterprise Server that secures and manages the BlackBerrys -- and Apple Inc. (Nasdaq: AAPL) and Android smartphones and tablets -- with which an enterprise IT department can be faced.

This is a significant way for RIM to keep up in a corporate America where it is no longer the device leader. With an increasing number of companies letting their employees "bring their own" device, RIM is showing that it's willing to play nice with its fast-encroaching competitors.

It's interesting though, because rather than encouraging enterprises to adopt more RIM products, it's actually making it easier for them to look elsewhere by applying RIM's best features to other devices.

It's a smart move, but only half the battle for RIM in the enterprise. Corporations have a reason to keep RIM around now, but what's going to convince them to buy up more BlackBerry devices and the hard-up PlayBook?

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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12/5/2012 | 4:47:34 PM
re: RIM Plays Nice in the Enterprise

RIM purchased Mobile Device Management (MDM) company Ubitexx back in May and they've been trying to integrate the platform with Blackberry Enterprise Service since then, in fact this latest announcment says that Fusion won't release until March, at the earliest. 

As a mobility consultant at Vocio my advice is companies looking at MDM look also to Wireless Expense Management (WEM) as a way to control and contain costs. Many times the costs savings from WEM can more then pay for the MDM software. This allow companies to then focus on evaluating MDM providers like Airwatch, Zenprise, Trellia, Mobile Iron, and maybe some day soon even RIM. Let's be honest Android and iPhones are making significant gains, one of the only chances for RIM to recover is by refocusing their efforts on migrating their installed base of BES users over to a device agnostic MDM platform. 

Should be interesting...

12/5/2012 | 4:47:26 PM
re: RIM Plays Nice in the Enterprise

they are two very different things.


but nice plug ...

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