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Retrenching Around Java

Mobile games developer Digital Bridges Ltd. has made about a quarter of its staff redundant as the market shifts firmly towards Java and away from WAP and SMS games development.

Senior VP of marketing Paul Maglione confirms that 18 of the company's 70 staff, just more than 25 percent, have been "de-emphasized" [ed. note: Wow! That's a new one!] by the company's tighter focus on Java, which is now the preferred gaming platform offering the greatest revenue potential, according to Maglione. The jobs have been lost mainly among those involved in SMS and WAP games business development and carrier relations, though the Digital Bridges man is quick to point out that the company is not withdrawing from those markets altogether.

"This is part of a general trend within the games development sector to maximize revenue potential and cut costs," he notes. "With more and more handsets supporting Java there are increasing opportunities in this area."

Digital Bridges has a number of prominent mobile operator customers already marketing its games, and just last week announced further deals with Vodafone Group plc (NYSE: VOD) for its Live! service, and with Spain's leading operator Telefónica Móviles SA (see Digital Bridges Adds Carriers).

Games are seen as strong drivers of data revenue growth by industry analysts and carriers alike (see Games Revenue to Boom and Live! and Kickin').

— Ray Le Maistre, European Editor, Unstrung

spc_canute 12/5/2012 | 12:30:42 AM
re: Retrenching Around Java
Well at least they are are trying to reinvent themselves.

On the not so great side:

25% cut in staff suggests a cash crunch. Here, cutting costs is also a euphemism for "we don't know how to make many from our investments". VP markting, Maglione's comment "With more and more handsets supporting Java there are increasing opportunities in this area." doesn't cut ice, Digital bridges said that before with WAP! When are people going to realise that because devices have features people will pay for services associated with those features. Increasingly we the consumer doesn't have a choice - when we go and buy a phone it has a bunch of additional things that i really don't care about. It's sad that people think i bought the phone because it was java capable, i bought it because it looked nice or it was small or it was light etc etc etc.

It would be great if Digital bridges said it was making x dollars. Telling us that it is on vodafone live is a start but is no indication of a cash pile.

WF
spc_canute 12/5/2012 | 12:30:41 AM
re: Retrenching Around Java sorry key typo in my message. It should have said:

When are people going to realise that *just* because devices have features people will *not necessarily* pay for services associated with those features.
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