Openwave Shows Its Passport

Product allows operators to grow new data revenue streams through pay-as-you-consume Web access plans and promotion of services

May 26, 2010

1 Min Read

LONDON -- Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced the general availability of Openwave Passport 3.0, a service that enables operators to grow new data revenue streams through pay as you consume Web access plans and dynamic promotion of new services at the point of interest, directly inline with the user's activity. Openwave also announced the general availability of Openwave(R) Smart Policy, a context-aware policy management solution that is designed to help operators better monitor and manage their network utilization at a user, device and application level against the rising tide of mobile broadband data consumption.

Openwave's CEO Ken Denman will share further details on how operators can leverage policy management and dynamic campaigning products such as these at Open Mobile Summit on Wednesday, May 26 at 2 p.m. during his speech entitled, "Smart Tactics for Profitable Mobile Data: A context-aware framework for pricing, policy and promotion."

"As data consumption grows exponentially, some form of tiered service and pricing plans are extremely likely to manage and monetize usage," said Denman. "An operator's success hinges upon the ability to deliver innovative service plans that appeal to various consumer segments specifically tailored to match their mobile online behaviour. Adding to this is the challenge of providing fair and reasonable warning of charges to subscribers that many governments are already mandating to prevent 'bill shock.' Passport and Smart Policy help operators effectively manage rising network costs and create new revenues through context-aware service plan offerings."

Openwave Systems Inc. (Nasdaq: OPWV)

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