The reactions to the Federal Communications Commission (FCC) 's new net neutrality proposals have been swift and predictable even though those proposals haven't even been formally announced yet.
In advance of the expected announcement today, multiple news outlets are reporting that Chairman Tom Wheeler is circulating a proposal that seeks a middle ground. It would allow broadband ISPs to offer premium access to companies that want to carve out guaranteed high-speed bandwidth for their services, as long as such access was commercially available to all on reasonable terms.
Just the fact that anyone would be able to pay for premium services is drawing howls of protest and claims that both President Obama and Wheeler are reneging on their support for a free and open Internet. (See Wheeler Writes Regulatory Rubric and Wheeler Walks Line on Net Neutrality.)
In a Common Cause press release, former FCC Commissioner Michael Copps, now a special adviser to Common Cause's Media and Democracy Reform Initiative, said: "If true, this proposal is a huge step backwards and must be stopped. If the Commission subverts the Open Internet by creating a fast lane for the 1 percent and slow lanes for the 99 percent, it would be an insult to both citizens and to the promise of the Net."
The Wall Street Journal, which broke the story Wednesday , claims the winners in the net neutrality wars would be the broadband ISPs, who would be able to make money selling services to both consumers and content providers, and larger content companies such as Google (Nasdaq: GOOG), Apple Inc. (Nasdaq: AAPL), and Netflix Inc. (Nasdaq: NFLX), who can pay more to make sure their content reaches consumers with higher quality. (See Netflix CEO Wants 'Strong' Net Neutrality .)
But broadband providers, many of whom are announcing financial results this week, are being more measured in their responses.
"We have to see what's ultimately embedded in the proposal," said Time Warner Cable Inc. (NYSE: TWC) Chairman & CEO Rob Marcus. "At this stage, it's difficult to speculate until we know what's contemplated.”
Asked about possible new business models for offering Internet video content, Marcus said it was "premature" to discuss. "We'll have to see what new business models emerge," he said.
The new rules were made necessary by a January court ruling that struck down the FCC's previous rules in a challenge brought by Verizon Communications Inc. (NYSE: VZ). According to the Journal, the FCC would require broadband ISPs to disclose more information about their networks and would retain the right to decide on a case-by-case basis on the fairness and reasonableness of the commercial terms broadband ISPs have set. (See Net Neutrality Fight Not Over.)
UPDATE 11.30 AM EST: FCC Chairman Tom Wheeler is "setting the record straight" in a blog you can read here , in which he says the FCC's proposal to be circulated today would set "a high bar" for what is commercially reasonable. In addition, he says the agency will solicit other approaches to preventing "behavior harmful to consumers or competition by limiting the openness of the Internet."
— Carol Wilson, Editor-at-Large, Light Reading