PITTSBURGH -- American Cable Association President and CEO Matthew M. Polka today announced an historic name change for the trade organization, which represents more than 700 smaller and medium-sized independent communications companies. The announcement was made to nearly 350 participants attending the association’s 26th annual Summit, held at the Grand Hyatt in Washington, D.C., on Wednesday.
The new name is ACA — America’s Communications Association (ACA). The new name reflects a leading position for the association in the fast-growing telecommunications industry, where technology is rapidly changing how information is provided to and used by consumers. The association’s new day-to-day name, ACA Connects, further reinforces the value of the connections those communications enhance.
“It’s all about the communications and connections our members provide,” said ACA Connects’ Polka. “Even though our industry and technology are changing so rapidly fueled by our members’ broadband deployments, what’s most important for our members and their customers is the ability to communicate freely and connect in their homes and businesses in countless new ways. With this name change, we’re recognizing that communication is the priority, not the medium.”
This is the first name change for the association in 20 years, when the association changed its name from the Small Cable Business Association (SCBA) to the American Cable Association. With this change to ACA — America’s Communications Association, the organization is going one step further to support the initialism of ‘ACA’ and to further exemplify its work in ensuring communications and connections are made between governmental policymakers, association members and the communities they serve.