TORONTO -- Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce a multi-million dollar upgrade of Unified Profile Server (UPS) by a Tier 1 North American operator. The upgrade will enable the Tier 1 operator to optimise 3rd party content in order to personalize value-added services and generate new revenue streams such as mobile advertising. The need to provide a better customer experience for app users becomes imperative for Tier 1 operators as it is estimated that revenue generated from mobile applications and content in North America alone will exceed $10 billion by 2015.

Unified Profile Server provides Tier 1 operators with a robust subscriber privacy, policy and personalisation framework that stores, manages and provides controlled access to user Value Added Services (VAS) profile data. This enables Tier 1 operators to maximise new revenue streams generated from Over-the-Top mobile services and smartphone applications, such as games, social networking and enterprise applications, and manage user privacy and policies, while reducing existing operational costs. With UPS 3.0, this Tier 1 operator is able to deliver a more personalised offering to its customers by defining specific privacy policies for network enablers such as Social Networking, Mobile Advertising, Presence, Instant Messenger, and Location Based Services. Using Redknee's self-care platform, subscribers are empowered to determine which applications, co-workers and friends can access their personal data, and can also control which applications they do not wish their location to be given to, such as navigation services, or targeted marketing, should they not wish to opt in. By managing and unifying all subscriber VAS profiles within a converged platform, operators also benefit from reduced operational costs and process efficiencies. Redknee's Unified Profile Server supports multiple leading operators in North America and Western Europe, serving more than 125 million.

As Lucas Skoczkowski, Redknee's CEO commented, "The growth of smart phones and mobile applications has set the scene for 3rd party content and value-added services to flourish. Redknee's personalisation solutions are enabling this Tier 1 operator to maximise the intelligence held within the subscriber profile to deliver targeted, relevant value-added services and 3rd party content in order to grow revenues and drive profitability. At Redknee, we are continuing our investment in solutions that serve the global wireless markets, supporting the success of our customers and the execution of our growth strategy."

Redknee Inc. (Toronto TSX: RKN)