& cplSiteName &

Proximity Is Where It's At

Phil Harvey
2/25/2013
50%
50%

BARCELONA -- Mobile World Congress 2013 -- "So what are you up to?" I asked Dave Mathews, founder and CEO of NewAer. "I'm building Skynet," Mathews deadpans. He certainly knows how to make an editor break stride. Of course, Mathews isn't building an artificial intelligence network that will deploy war machines and attempt to enslave humans. If he were, I wish he'd hold a press conference here. It'd be nice to see folks spitting out the press room coffee for some reason other than its taste. Instead, what Mathews has created is a technology that is "aware" of any radio in any device in range of his smartphone. When he demos this technology, in the form of an app called Toothtag, his smartphone shows a list of local radios. Some are phones, some are laptops, some are set-tops, some are Bluetooth headsets. If he knows what radio is associated with what app -- like the radios in my iPhone, for instance -- he can label that radio "Phil" and have his phone do a number of things that phones can do -- email someone, send a text, ring, find a website, vibrate, etc. -- every time I get within a certain physical distance of Dave. Helpful if you want to give your kids an old, non-smart phone, and have your smartphone ring you when they wander out of "sight." It's also helpful if you want to avoid running into a rival, ex-spouse, or boss on the floor of a giant tradeshow. Even better, no Wi-Fi or cellular network is needed for NewAer's proximity app to work. It's like social GPS, but it works inside buildings (where it's needed most). NewAer's next move is to get developers building the technology into different apps and products. It's not normally the kind of thing I'd spotlight at this show, but now that Intel Capital and T-Venture, Deutsche Telekom's VC arm, have invested in his less-than-10-person startup, I figured it was one of those things we should keep an eye on. And, of course, we're always wondering what Dave will say next. — Phil Harvey, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Oldest First  |  Newest First  |  Threaded View        ADD A COMMENT
DanJones
50%
50%
DanJones,
User Rank: Blogger
2/26/2013 | 9:15:48 AM
re: Proximity Is Where It's At
So is this another run at localized mesh networking? Sure sounds like it...
More Blogs from The Philter
Building edge computing resources for advanced applications is going to be a big challenge to telcos in terms of how and where to invest, as well as when and where to partner with cloud providers, vendors and others.
Bill Walker, a senior-level executive working on the carrier's cloud, NFV and SDN efforts, has left. No word yet on his next move.
The way to defend against DDoS and other attacks is changing, says Nokia's Craig Labovitz. That's because the Internet is getting bigger and smaller at the same time.
Light Reading's Mike Dano weighs in on how the major carriers are stacking up with the way they're handling pricing for 5G service (if you can find it).
Kelsey Ziser joins the podcast to discuss some of her recent work in the Women in Comms content series. We also have a quick curator's catch-up on all things related to the 5G Exchange.
Featured Video
Flash Poll
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
December 3, 2019, New York, New York
December 3-5, 2019, Vienna, Austria
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events