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Promoting tru2way TVs

1:00 PM -- Consumers in Denver and Chicago will be the first to get their mitts on Panasonic Corp. (NYSE: PC)'s new tru2way-powered HD televisions sets, and, judging by some of the early product listings, the features enabled by tru2way are getting top billing. (See Denver, Chicago First to Get Tru2way TVs.)

Abt Electronics, one of three retailers that will offer the new Panny sets in the early going, is already selling them in its Glenview, Ill., location, and it appears to be accepting orders for the 42-inch and 50-inch models on its Website, too. Circuit City Stores Inc. and Ultimate Electronics are the other two retailers on board for the initial rollout in Denver and Chicago.

Get yer Tru2way TVs!

Because tru2way is so new in the retail environment, perhaps it's no surprise that the benefits of tru2way are the first items mentioned in the product features category, leading off with: "tru2way technology lets you eliminate the cable box." In addition to playing up the fact that this new class of HDTVs pipes in interactive cable services sans cable box and can reduce home theater "clutter," it smartly includes the caveat that "cable service subscription still required."

Guess you can't be too careful. Some people might think they've just stumbled onto the cable video deal of a lifetime.

— Jeff Baumgartner, Site Editor, Cable Digital News

chocodile 12/5/2012 | 3:28:55 PM
re: Promoting tru2way TVs Now all they have to do is figure out how to make it wireless to download over the top content, play DVD's and CD's, and let it store TV shows and movies on an internal hard drive... hmmm... I think I'm on to something. :-)
Jeff Baumgartner 12/5/2012 | 3:28:52 PM
re: Promoting tru2way TVs Right, some good ideas for version 2.0 of the tru2way era...maybe for some of those retail set-tops rolling out later on.

In the meantime, I was amused this morning to read a blurb in the Rocky Mountain News business section declaring that the new sets enable "consumers to watch digital cable and video-on-demand programming without a cable TV subscription or external set-top box."

No subscription? Ooops. JB
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