Promoting tru2way TVs
Abt Electronics, one of three retailers that will offer the new Panny sets in the early going, is already selling them in its Glenview, Ill., location, and it appears to be accepting orders for the 42-inch and 50-inch models on its Website, too. Circuit City Stores Inc. and Ultimate Electronics are the other two retailers on board for the initial rollout in Denver and Chicago.
Because tru2way is so new in the retail environment, perhaps it's no surprise that the benefits of tru2way are the first items mentioned in the product features category, leading off with: "tru2way technology lets you eliminate the cable box." In addition to playing up the fact that this new class of HDTVs pipes in interactive cable services sans cable box and can reduce home theater "clutter," it smartly includes the caveat that "cable service subscription still required."
Guess you can't be too careful. Some people might think they've just stumbled onto the cable video deal of a lifetime.
— Jeff Baumgartner, Site Editor, Cable Digital News