Here are the highlights so far:
Of course, market researchers themselves were free to take the poll, which might explain why a small proportion of respondents - 5 percent - said that market share figures were “usually spot on” and market forecasts were “near enough right”.
Only 2 percent of respondents went as far as claiming that market researchers were “completely independent and unbiased.”
If you would like to take the poll yourself, please go to: Market Research: What's it worth?
— Peter Heywood, Founding Editor, Light Reading