A throng of press and rubberneckers arrived in New York Wednesday to get a glimpse at the Logitech Ltd. gadgetry that will grace Google (Nasdaq: GOOG)'s initial TV platform, designed to help customers organize their video content and access over-the-top video streams.

The baseline Revue box and companion wireless keyboard will retail for $299.99 later this month, though Dish Network LLC (Nasdaq: DISH) customers can get them for a discounted price. Dish is also the first to take advantage of a "pairing protocol" that integrates Google TV with the satellite TV giant's DVR content and set-top data. (See Dish's Google TV Exclusive Will Be Brief .)

Light Reading Cable contributor Steve Donohue joined the throng and took a few photos. Just click on the image below to start up the slideshow:



And for you history buffs, here are a few stories that track the recent progress of Google TV:

• Google TV Announces Its Programming Partners
• Google TV Comes Out, the World Tunes In
• Google TV to Launch Oct. 17?

— The Staff, Light Reading Cable