LOS ANGELES -- payvia, the leader in direct carrier billed mobile payments, today announced its strategic acquisition of Mogreet,an innovative mobile video and rich media messaging engagement solutions provider that is used by thousands of marketers, retailers, small businesses and developers including major brands such as Cox Media Group, Emmis Communications and Gamefly. The full Mogreet team will join payvia, with Mogreet Founder and CEO James Citron serving as payvia’s Chief Marketing Officer. The acquisition is significant as it will set payvia apart from the rest of the mobile industry with a simplified solution that increases revenues for businesses through highly targeted mobile payment transactions and relevant ongoing engagement via branded communications, offers and mobile relationship management.Payvia Inc.