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Partner Perspectives (Sponsored Content)

Engineering a Hybrid Experience for the Cable Industry

Over the past year and a half, the cable industry has met the challenges that a pandemic world placed on our capacity and networks. What we’ve learned is that we have the ability and vision to implement working solutions that not only keep our broadband networks going but strengthen the infrastructure to build beyond what we have today.

This is exactly what we will be talking about when we get back together as an industry in Atlanta from October 11-14 for the SCTE® Cable-Tec Expo®. And this year, more than ever, we are bringing fresh ideas and innovation together as it is our first year as a subsidiary of CableLabs®! Together, we will increase industry collaboration and accelerate our progress toward 10G by streamlining the cable industry’s technology innovation cycle—from the very early research and ideation stage, all the way to mass market deployment. CableLabs represents ideation for the industry, and SCTE is the applied science and execution partner. The result is ideation and product realization working together to accelerate our ability to deliver products and services to the market.

This new approach is increasingly important, because the current pace of innovation requires us to move quicker than ever before. All of us in the telecommunications industry are building the communication networks that will become a cornerstone of future technological progress. By syncing and closely managing our innovation, specifications, standards, training and deployment efforts between our two associations, the industry can drive faster and more cost-effective infrastructure upgrades. These efficiencies will allow for smoother workflows and more collaboration opportunities among our members and the cable community.

Creating Competitive Advantage through Consolidation

Now that we are a subsidiary of CableLabs, together we are better positioned to help our members become more efficient and aware of how technology is evolving and how they can keep pace with, and accelerate, innovation. To that end, this year’s Expo is focused on unleashing the power of limitless connectivity.

Expo is bringing our cable community back together safely in October. While we are planning a low-touch, socially distanced event, we are no less committed to connecting all attendees to the people and ideas they need to excel. We’ll do this through both live and virtual events.

Expo’s hybrid approach will enable the global cable industry to attend either in-person or offsite, due to COVID-19 restrictions that may make it physically impossible to attend. The virtual experience will feature a rich selection of live content, including all 53 Fall Technical Forum Workshops, General Session, our Awards Luncheon, all Innovation Theater presentations, media partner breakfasts and other industry sessions. Among the Fall Technical Forum Workshops, attendees can expect a wealth of workshops on the following topics:

• Wireline Access Network
• Wireless Access Network
• Converged Networks and Mobility
• Energy Management and Sustainability on the Road to 10G
• Operational Transformation
• Workplace of the Future/ Workforce Operations/ Learning & Development
• Cloud & Virtualization
• Security & Privacy
• Video Services

Whether onsite or online, attendees will not only see what’s on the verge of being deployed in science, they can see the implementation, which represents a continuum of thinking about ideation into product development. We’ll be talking about 10G and the applications that will ride on it and will continue to grow and evolve and build.

For those who are uncertain about attending Expo in person, we have been just as attentive to the live events as to the virtual facilitation, with cameras in every room, a mobile app, downloadable schedules and presentations, and more. We have been working closely with the Georgia World Congress Center and our shuttle bus partner to maintain social distancing protocols, signage, and other safety measures to keep everyone safe. As a matter of fact, the GWCC will be upgrading to the MERV 13 filters, which can trap smaller particles, including viruses, and can improve the systems efficacy in removing viruses from circulated air. All of the upgrades will be complete by the end of August.

The Convergence Starts HERE

After the year we’ve all had, it’s important that we get back together to both celebrate and create a plan to continue to deliver innovative experiences for our customers and members. Together with CableLabs, our collective mission is to create opportunities for our members to be the providers of choice in the markets they serve. Cable is no longer a single technology. Some member companies deploy PON; others are focused on HFC and expanding work on DOCSIS 4.0 technology, while other providers have also added mobile services in their markets.

These conversations will be the overarching topics at Cable-Tec Expo. Here are just some of the highlights to kick off our hybrid event:

• Kevin Hart, executive vice president and chief product and technology officer at Cox Communications will inaugurate the general session.
• Eric S. Yuan, the CEO and founder of Zoom Video Communications, Inc., will focus on how the industry can build on key pandemic-era learnings as it unleashes 10G connectivity.
• We’ll feature the first National Association of Broadcasters-SCTE live bicoastal collaborative event by broadcasting in parallel with NAB’s meeting in Las Vegas.
50+ Fall Technical Forum sessions and cutting-edge presentations.

Expo will equip attendees with tools and tactics to improve their customers’ lives and advance their businesses. Today’s evolutionary focus is on cable and mobile convergence. To that end, we’ll have 14 papers on the topic of convergence addressing converged networks and mobility. There will also be over 100 other papers on topics such as workforce transformation, energy management, and network security. Everyone in the industry is encouraged to join us, whether in person or virtual. Unleashing the power of connectivity is about more than just networks. It’s about people and bringing us all together in a way that advances our understanding of what’s possible.

We're moving into the future, and this year’s Cable-Tec Expo will show you how. I look forward to seeing you in Atlanta October 11–14. Register today!

About the Author

Mark Dzuban is president and CEO of SCTE® a subsidiary of CableLabs®, a global not-for-profit member organization driving the acceleration and deployment of technology in the cable industry. With a career spanning more than 50 years, Dzuban has been named a Cable TV Pioneer and Cable Center Innovation Laureate, and received the Vanguard Award for Cable Operations Management. Since joining SCTE, Dzuban has transformed the organization into the industry’s applied science leader and has expanded its training, standards, and energy management program.

This content is sponsored by SCTE.

SCTE (Society for Broadband Professionals)

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