& cplSiteName &

CableLabs Unit Morphs Something Old Into Something New

Jeff Baumgartner
12/19/2018
50%
50%

About 18 years ago, back when DOCSIS and cable modem services were still in their infancy, there was Go2Broadband, a service locator from CableLabs that helped consumers figure out if broadband was available at their address, connect them with a provider that could, in turn, get the service installed and turned on.

By tapping into data supplied by MSO partners, that capability now covers north of 93% of US residential addresses, and roughly 134 million homes. Millions of business addresses have also been added to the mix as commercial services continue to serve as a key growth engine for cable. (See US Cable Set to Rake in $18B in Biz Services Revenues in 2018.)

Go2Broadband is still around all these years later, and continues to connect cable service resellers/affiliates (such as Leapfrog, MegaPath, CableMover and Bridgevine) to the MSOs using a cloud-based system tied to APIs. But the use cases and capabilities of the Go2Broadband platform have evolved to become a broader, hyper-local marketing tool for cable service resellers, but with ambitions to provide similar capabilities to industries beyond cable.

Kyrio, the for-profit, wholly owned subsidiary of CableLabs that seeks out service and technology opportunities outside of the cable realm, said it has taken that next step as digital marketing methods become paramount and as consumers increasingly use Google "near-me" searches to locate a local business or service.

Under the updated program, Kyrio has added geo-coding to Go2Broadband, providing data about service availability down to individual addresses. Together with a cloud API system, Go2Broadband can now connect users to constantly updated digital offers and shuttle them along to the purchase and installation phase. That keeps the consumer in the digital buy-flow, rather than simply conducting a "warm handoff" between the reseller pitching the offer and the cable operator that delivers the actual services.

"As digital marketing becomes more prevalent, the role of the resellers has begun to shift fairly drastically," becoming less dependent on call centers, Jen Shelby, VP of online services at Kyrio, said, calling geo-based data a "gold standard" for serviceability.

While that all centers on cable services, Kyrio says these hyperlocal capabilities could be extended to other industries, enabling them to tap into a serviceability platform that handles about 90 million transactions a year.

Those talks are underway now, Shelby said, but potential partners could include resellers of home utilities and even solar energy services.

Mitch Ashley, Kyrio's CEO, said the cross-industry serviceability piece for that is complete. Kyrio, he added, is currently working on adjusting the architecture of GoBroadband to make it transportable to other markets. A big part of that effort is tied to a new containerized, microservices approach. (See CableLabs Connects With Kubernetes .)

— Jeff Baumgartner, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
jbtombes
50%
50%
jbtombes,
User Rank: Light Sabre
12/19/2018 | 7:44:36 PM
Smart pivot
Looks like good re-use and enhancement of an existing asset.
More Blogs from The Bauminator
ACA has joined a growing list of industry companies and organizations that have dropped 'cable' from their names.
Omniverse operates like the prepaid mobile market, and partners such as SkyStream, VivaLikeTV and SiliconDust make money off of commissions, CEO says.
Some analysts aren't convinced that Apple's new video play can 'meaningfully reaccelerate' services growth for the company.
New evidence and observations shed light on where Omniverse, which is under legal attack by programmers, appears to be obtaining TV signals that are 'powering' several cheap OTT-TV options.
Google's fiber initiative is almost exactly nine years old. Following its embarrassing setback in Louisville, here's a look back at Google Fiber's moments of hype, glory, achievement and disappointment.
Featured Video
Flash Poll
Upcoming Live Events
April 8, 2019, Las Vegas, Nevada
May 6, 2019, Denver, Colorado
May 6-8, 2019, Denver, Colorado
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Huawei Shows 5G in Action at MWC
By Ken Wieland, for Huawei
Huawei Heats Up Microwave for 5G Backhaul
By Ken Wieland, for Huawei
Huawei Services Bring the Best 5G Into Reality
By Steven Wu, President of Consulting & Service Solution Sales Dept., Carrier BG, Huawei
All Partner Perspectives