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BI Takes Advantage of Mobile Boom

One of those "stop and make you think" statistics happened in October 2011 when CTIA , the International Association for the Wireless Telecommunications Industry, announced that there are more wireless subscriber connections in the U.S. than there are people.

The proliferation of wireless has been so pervasive and so fast that it seems almost unbelievable. After all, there are still people in the U.S. for whom landline phone service and Internet aren't a reality. But everyone, it seems, has a mobile phone. And with smartphones and tablets and other wireless devices exploding on the market, the growth of wireless shows no signs of slowing.

It's little surprise, then, that enterprises are finding ways to move their tried-and-true business applications onto mobile platforms. And nowhere is that more true than in business intelligence (BI), which enables stores of data to be analyzed and crunched into a graphic format that's used for everything from the boardroom to advertising.

But switching BI into mobile form – or mobile BI – is far more than just shrinking an Excel spreadsheet for a smartphone, as evidenced in the newest Heavy Reading Mobile Networks Insider report, Mobile Business Intelligence Gains Ground on New Devices.

This report examines the mobile BI market, as well as expected trends in the industry over the next 24 months. It provides analysis about which enterprise verticals will spend the most on mobile BI over the coming months; employees within the enterprise that most commonly use mobile BI; and the issues that challenge the industry. It also includes a comparative analysis of solutions available in the market and examines the geographic landscape of the mobile BI market. Additionally, it examines trends that are likely to occur in the industry over the next 18 months.

Mobile BI will continue to gain traction as this device-savvy digital generation enters the workforce, using devices to stay connected in ways previously unknown. They are accustomed to freedom outside of work and increasingly expect that freedom inside the enterprise. This includes device independence but also means the freedom to quickly and easily explore information the way their minds work.

The personal use of the Internet and mobile devices continues to grow and is shaping the expectations of business. These users will not be satisfied with static reports or constrained dashboards; they want freedom to explore corporate data to gain new insights and support decision making.

— Denise Culver, Research Analyst, Heavy Reading Mobile Networks Insider






The report, Mobile Business Intelligence Gains Ground On New Devices, is available as part of an annual single-user subscription (six issues) to Mobile Networks Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/mobile-networks.

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