Analytics/Big Data

ThinkAnalytics Sets Launch of Addressable Ad Offering

LONDON and LOS ANGELES -- At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models. Available now, it will be demonstrated publicly for the first time on the ThinkAnalytics booth (hall 1, stand A74).

By combining data-driven learnings from ThinkAdvertising with their in-house customer and demographic data, TV operators can offer advertisers the ability to target precise consumer segments, creating incremental revenue streams and allowing brands and advertisers to focus on their desired business outcomes.

Building on ThinkAnalytics' leading position in content discovery and viewer analytics, ThinkAdvertising brings vast opportunities for incremental revenue streams to TV operators, irrespective of whether they are existing ThinkAnalytics customers or not.

ThinkAdvertising is available as a standalone solution and can be easily integrated with other analytics platforms and ad decision services such as Castoola. Visitors to the ThinkAnalytics booth will be able to see the results of ThinkAdvertising's integration with Castoola in a joint demonstration. ThinkAdvertising is also available as part of the ThinkAnalytics suite - which includes the personalized Content Discovery platform and the real-time analytics platform, ThinkInsight.


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