Valista Appoints New CEO

DUBLIN and SAN MATEO, Calif. -- Valista the leading provider of merchandising, payments, settlement solutions and managed services, today announced the appointment of Arlene Adams as its new Chief Executive Officer. Adams has been appointed to propel the company into its next phase of growth by leveraging Valista's commerce platform to take advantage of new growth opportunities in the games, IPTV, media and entertainment markets. Valista's current CEO, Raomal Perera, who founded Valista in 1999, will become Executive Chairman of the company and will continue to play an active, day-to-day role in the strategic direction of the Company.

"Valista has successfully built a global reputation for its leading merchandising, payments and settlement solutions with international brands such as America Online, Vodafone, NTT DoCoMo, 3, Orange and France Telecom's w-HA," said Raomal Perera. "The market for our technologies is expanding rapidly with significant new opportunities in sectors such as games, IPTV, content, media and entertainment. Arlene has a deep understanding of the opportunities and challenges facing all stakeholders in the multi-channel content value chain - from media and entertainment companies and content producers to telecoms operators and ISPs. She has been instrumental in developing a media and entertainment strategy and has helped shape new revenue models. I'm confident that Arlene has the vision, experience and strength to lead the company in this next phase of growth."

"Valista's merchandising, payments and settlement solutions suite gives the company a unique opportunity to capitalise on the emerging demand from Operators, ISPs, media and entertainment companies," said Richard Anton of Amadeus Capital Partners and member of Valista's Board of Directors. "We believe that Arlene's proven ability to quickly grow a company by entering new markets will prove to be a tremendous asset for Valista during the next few years. She is laser focused on this market opportunity and fully committed to building a major success."

Valista Ltd.