Telia Denmark Deploys Agillic

Telia Denmark deploys Agillic's Customer Lifecycle Management (CLM) for Postpaid Solution

November 13, 2007

1 Min Read

LONDON -- Agillic, specialists in customer lifecycle management, has announced that Telia, the third-largest telecom operator in Denmark, has deployed Agillic's customer lifecycle management ( (CLM) for Postpaid Solution. Based on an on-demand business model, the solution is designed to drive down churn levels and retention costs amongst Telia's post-paid subscribers. Operating in one of the most competitive markets in the world, Telia's goal to create growth and maintain profitability is challenging. Already offering one of the market's most exciting and innovative range of products and services, Telia attracts new customers every day but has been suffering from unacceptable levels of churn.

"We were looking for a solution that could give us the flexibility to interact with over 600,000 of our post-paid customers. We were successfully attracting new customers but wanted to connect with our existing customers more effectively." said Mads Neble, Marketing Manager, Consumer Market, Telia DK.

"We wanted the capability to reward our customers for their loyalty and understand how we could better communicate and meet individual and changing expectations to create valued and long-term relationships," added Mr Neble.

"Agillic's CLM for Postpaid Solution has provided us with a new way to communicate with our customers. Having the ability to interact with all our high value customers on a one-to-one basis - from a completely hosted solution - has reduced our risk and cost of ownership."


Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like