OpenTV Betas Ad Management

OpenTV EclipsePlus helps grow revenues for local ad sales teams and traffic and billing professionals nationwide

February 5, 2008

1 Min Read

SAN FRANCISCO -- OpenTV Corp. (NASDAQ GM: OPTV), a leading provider of solutions for the delivery of advanced television and advanced advertising services, today announced the beta availability of OpenTV EclipsePlus, its next generation campaign management solution. OpenTV EclipsePlus is a complete end-to-end advertising campaign management solution offering improved performance and scalability to fully support the increasing demands of local television advertising sales organizations, allowing them to maximize inventory, reduce manual tasks and significantly enhance their operational efficiencies.

OpenTV EclipsePlus, which can be deployed on cable, satellite or telco platforms, is currently available for beta testing. General commercial availability is scheduled for May 2008, bringing the benefits of improved scale and performance to the market in time to support Olympic and political advertising seasons.

“We expect OpenTV EclipsePlus to be the most stable and feature-rich traffic & billing solution available,” said Tracy Geist, SVP Market Development for OpenTV. “We have had tremendous success with our OpenTV Eclipse® product, which powers advertising traffic & billing for nearly half of US cable deployments, and we continuously work to enhance it with added-value features that provide our customers with innovative advanced advertising solutions, help them grow their revenues and meet the challenges of today’s television advertising marketplace.”

OpenTV Corp. (Nasdaq: OPTV)

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