Nokia Touts OSS

Nokia Siemens Networks launches convergent mediation solution

February 11, 2008

4 Min Read

BARCELONA and ESPOO, Finland -- At the Mobile World Congress 2008 in Barcelona, Nokia Siemens Networks launched charge@once mediate – its first fully convergent mediation solution. The solution makes it easier and more cost-efficient for the operators to launch innovative convergent services in a flexible way.

The charge@once mediate solution:

  • simplifies the systems architecture by providing an easy to integrate mediation platform

  • brings cost-efficiency

  • enables crucial faster time to market on new services

Charge@once mediate can be integrated with any network equipment to collect and process usage data, both offline and online i.e. usage data on prepaid and postpaid customers. Besides billing, collected information can be used for any purpose including statistics, fraud detection and data analysis or to mediate, for example, subscriber profile data between the network and service delivery platforms. In addition to complex offline mediation capabilities, the convergent mediation engine also supports active mediation functionality for prepaid online charging and service delivery platforms.

“We have piloted charge@once mediate with several customers and at the same time have received lots of interest from other potential customers,” said Urs Pennanen, Head of Sales, Operations and Business Software Business Unit. “This demonstrates the solution’s appeal to a large customer base and means that Nokia Siemens Networks is serious about the mediation marketplace.”

In a separate release:

BARCELONA and ESPOO, Finland -- Nokia Siemens Networks Services is launching a significant innovation in customer care with the addition of “Care goes ProACTIVE”. This active engineered service can identify upcoming faults in the network and initiate resolution actions before the actual fault occurs. This will significantly improve quality of service for operators and end-users through the “predict, prevent and improve” model.

Proactive fault maintenance will result in higher network quality, efficiency and availability and reduce revenue loss from network downtime. It will change the entire network maintenance model, by moving from a “reactive” service that fixes network faults to being able to anticipate problems and deliver a proactive implemented solution. This new “self insurance-type” model promises a first of its kind service level in the telecommunications industry – operators are able to provide a level of their own “self-insurance” against upcoming faults.

In increasingly demanding markets, much of the focus is now on network quality, better connectivity for end-users and putting in place the most efficient maintenance processes to reduce OPEX. To manage this transformation, network operators and service providers are looking for partners with expertise across the whole telecommunications eco-system, who can consult on solutions for business challenges whilst also providing the integration skills and resources to deliver full-proof results.

“Our new offering is a best- in-breed services solution with the potential to change the way the market will operate in the future and bring real quality of service benefits to our customers,” said Volker Griesbach, Head of Care, Nokia Siemens Networks Services. “We are currently in discussions with several customers around the world, and I am positive that this innovative business approach will set the trend for others to follow.”

In a separate release:

BARCELONA and ESPOO, Finland -- Nokia Siemens Networks is launching a comprehensive solution for creating a targeted mobile advertising offering which will generate new sources of revenue for service providers. The end-to-end solution includes consulting and systems integration as well as software technology features and advert delivery. Based on open standards, the ecosystem supports a wide range of strategies to suit individual companies allowing them to target a market sector that is expected to be worth around €10bn by 2010 (Source: ZenithOptimedia and Strategy Analytics).

The advantage of this open ecosystem is that it allows for flexibility in the roles that service providers choose to play in the value chain as well as the strategies they opt for to ensure competitive advantage and efficient revenue generation. The company’s offering includes both end-to-end campaign management options as well as integration for equivalent third-party solutions.

In the context of its ecosystem for targeted advertising, Nokia Siemens Networks is working closely with Nokia’s mobile advertising group, which was created when Nokia acquired Enpocket. As part of this collaboration Nokia’s advertising platform can be integrated to serve brand advertising to Nokia Siemens Networks’ clients. This immediately opens up new revenue streams for service providers who can benefit from Nokia’s advertiser client base.

“Service providers are now facing a real business opportunity to differentiate themselves and create new value within the emerging marketplace of online mobile advertising,” said Chris Holmes, head of the Consulting & Systems Integration business at Nokia Siemens Networks Services. “The key to unlocking this market’s potential lies in understanding the consumers’ needs and behavior and then providing them with content that actually enriches their experience. At Nokia Siemens Networks, we combine business and consumer insight with technology expertise and see a good opportunity to offer service providers practical solutions to best address the very promising advertising market.”

Nokia Networks

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