Mixed Signals Monitors EBIF

Mixed Signals added new capabilities to its Sentry product that enable it to monitor ETV and advanced advertising applications based on EBIF

May 4, 2010

1 Min Read

LOS ANGELES -- Mixed Signals, the leading provider of digital content monitoring solutions, has added significant new capabilities to its Sentry® product that enable it to monitor enhanced television (ETV) and advanced advertising applications based on the Enhanced TV Binary Interchange Format (EBIF). Cable television operators and programmers are increasingly looking to these EBIF-enabled applications to generate new revenues and to enhance viewer interactivity with the content. This drives the need for comprehensive monitoring to ensure that these applications are being accomplished properly.

“The revenue potential of EBIF is substantial for cable operators, programmers and advertisers alike, but realizing this potential involves complex interactions between video streams, ads, triggers and associated data that must be performed precisely and on a large scale,” said Eric Conley, CEO of Mixed Signals. “This effort is non-trivial with many potential points of failure, but Sentry’s advanced EBIF monitoring capabilities provide the insight necessary for a successful deployment of EBIF-based ETV and advanced advertising applications.”

Mixed Signals Inc.

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