Mirifice Appoints CEO

BATH, U.K. -- Keith Monserrat has been appointed by Mirifice Ltd as CEO.

Originally joining as a non-executive Director in March, this move comes as the UK based digital TV services and products company has reorganized and expanded with the acquisition of new clients and rapid growth.

Monserrat has had a wide-ranging career in both telecommunications and new media. His latest role was with Virgin Media as Group Managing Director for Strategy, Communications and Policy. Other senior executive roles include such companies as Thus PLC, Sigma Technology and Kingston Communications.

Paul Tinkler, one of the founding Directors of the company, said about the appointment, "I am very pleased. The experience that Keith brings with him is second to none, and with Virgin Media already being a key customer of ours we can only improve our relationship with them. In addition, the technical and strategic perspective that Keith will offer us as we enter international markets will also be invaluable."

Mirifice Ltd.